Project Name: DoubleTree by Hilton Afyonkarahisar
Design Office / Position: Hande Tözün Interior Design Studio – Lead Designer
Year: 2019
Location: Afyonkarahisar, Turkey
Project Type: 5-Star Hotel – Interior Design
Software Used: Cinema4D, V-Ray, Photoshop, InDesign
Photographer: İbrahim Kahraman
Designed Areas:
- Restaurant
- Bar
- Ballroom
- Meeting Rooms
- Guest Rooms
- Presidential Suite
Project Description
Completed in 2019, DoubleTree by Hilton Afyonkarahisar stands out as one of the city’s most prestigious hospitality projects. The entire interior design, construction drawings, and project supervision were carried out by Tözün Interior Design Studio.
During my tenure at Tözün Interior Design Studio between 2007–2022, I took an active role in this project as the Lead Designer. I was responsible for developing modern and comfort-oriented design solutions for the restaurant, bar, ballroom, meeting rooms, standard guest rooms, and the luxurious presidential suite.
The design reflects Hilton’s international standards while blending the cultural essence of Afyonkarahisar with a contemporary approach, creating an elevated guest experience.
The Intersection of Global Standards and Local Identity
has become one of the most dynamic fields in contemporary interior architecture, where global hospitality brands seek to merge functionality, comfort, and cultural identity. In recent years, Hilton Hotels has set a benchmark by delivering projects that not only meet international standards but also reflect the local character of the cities in which they are built. This project is a strong example of this approach, where modern interior solutions are integrated with the cultural and geographical essence of Turkey’s Aegean region.
Afyonkarahisar, historically known as a crossroads of civilizations, has always been a destination that blends tradition with modern life. With its thermal resources, historical monuments, and growing tourism potential, the city has become increasingly attractive for international hotel investments. Designing a hotel in such a location requires sensitivity to cultural references while maintaining the luxurious standards expected from a global brand like Hilton. This balance was a guiding principle throughout the design of the project.
Key Interior Spaces and Aesthetic Vision
The interior design concept emphasizes spacious and inviting public areas, ensuring that guests can experience both comfort and a sense of place. The careful selection of elements reflects modern hotel design trends, where functionality is enhanced by aesthetic value:
Public Areas: The restaurant, bar, and ballroom are designed to offer a seamless flow and an inviting atmosphere.
Guest Rooms & Presidential Suite: Designed with meticulous attention to detail, utilizing natural materials, warm tones, and contemporary furniture selections.
Atmosphere: Lighting design, circulation flow, and the choice of textures were carefully considered to create an environment that feels both luxurious and welcoming.
Operational Efficiency and Acoustic Performance
Beyond aesthetics, hotel design today must also respond to operational efficiency and guest satisfaction. Spaces such as meeting rooms and ballrooms are not only visually appealing but also optimized for flexibility and acoustic performance, addressing the diverse needs of business and leisure travelers. The DoubleTree by Hilton Afyonkarahisar successfully integrates these functional aspects with a refined design language, contributing to the city’s reputation as a growing hub for high-quality hospitality experiences.
Sustainable Approaches in Hotel Design
Another important aspect of hotel design is sustainability. Modern guests are increasingly aware of eco-friendly practices, and hotel operators are expected to integrate them into their properties. The design approach for the project took this into account by considering:
Energy-efficient lighting systems
Durable, high-quality materials
Long-lasting furniture solutions
Such choices not only enhance the guest experience but also reduce long-term operational costs, which is essential in today’s competitive hospitality industry.
Conclusion
By combining international standards with local identity, this project demonstrates how thoughtful interior design can enhance both brand value and guest experience. As Afyonkarahisar continues to develop as a tourism and business destination, hotels like DoubleTree by Hilton serve as architectural and cultural landmarks, shaping the city’s future as a center for luxury accommodation in Turkey. This project highlights how the discipline of interior design can go beyond aesthetics to create spaces that embody cultural richness, operational excellence, and long-lasting value for both the brand and its guests.
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